The internal environment is more available to us than the external.
The movie ‘Creating Relevance by Design’ illustrates the changing rol of design agencies from designers of ‘good products’ towards ‘creating value for their clients’. It shows the way how industrial design agencies manage to keep relevant for their clients.
Van Berlo, NPK, Fabrique, Van der Veer Designers, Spark, Philips Design, Indes and Flex have contributed to this film in co-creation sessions. 39 Dutch Design Agencies support the story of the film.
Interesting post by one of the design team of IDEO having a little think on formalist principle in modern times
Holistic design anyone?
Empathy is the capacity to recognize and, to some extent, share feelings (such as sadness or happiness) that are being experienced by another semi-sentient being.
Has an article on empathy and it’s role and what its used for
A short theory about the decisions people make when buying products