Where it all started – The billion dollar (pounds dear) mind trick

http://www.nirandfar.com/2012/04/billion-dollar-mind-trick.html

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Design should wear it’s heart on it’s sleeve.

“How design thinking transformed Airbnb (an online platform for finding and hosting a place to stay), from failing startup to billion-dollar company. I find most of the changes they make more than functional, rather emotional. One of the inspiring changes was about their wish list button, which used to be a star. They looked into how people were interacting with the star and wondered what would happen if they changed it to a heart. When they tried, it increased user engagement by 30%. So may be to touch the emotions of people is not that hard?” from (Mind B – Berin VCD, 2013)